Looped: The App Bringing Israel Into the Second-Hand Fashion Revolution

Sacha Ghnassia

Branded clothing at two or even three times lower prices, available with just a few clicks? What once seemed like a dream is now becoming a reality thanks to Looped. Launched in October 2025 by Sacha Ghnassia, a 25-year-old French-Israeli entrepreneur, this first Israeli app entirely dedicated to second-hand fashion aims to revolutionize the way people consume fashion in Israel.

Combining simplicity, technology, and sustainability, the next-generation platform allows users to buy and sell second-hand clothing and accessories easily, while benefiting from a smooth, secure, and intuitive user experience. This is the story of an innovation that could permanently transform consumption habits in Israel.

Looped: born from a passion for the environment and technology

Sacha made Aliyah at the age of 16 through the Naale program, then completed his military service while continuing to develop his passion for technology and computer programming. He started creating websites when he was just 13 years old, around the same time he discovered veganism.

Alongside his work in technology, Sacha became deeply involved in environmental activism and sustainability initiatives. His commitment led him to be recognized by the United Nations at the age of 16. For three years, he represented both France and Israel at various international conferences and participated in climate-related events, including COP conferences.

From a young age, Sacha has believed that technology can be used as a powerful tool to address environmental challenges.

"When I was younger, I was a regular Vinted user in France. I loved the concept of the circular economy: buying second-hand clothes, giving them a new life, and reducing waste. When I arrived in Israel, I immediately looked for an equivalent platform—but it simply did not exist. Israel lacked both the necessary logistics infrastructure and a fintech solution that could secure payments between buyers and sellers," Sacha explains.

Driven by ambition and determination, Sacha decided to create the solution himself. He designed and developed the entire platform independently, working day and night for a year and a half.

The name Looped directly refers to the principle of the circular economy. When a piece of clothing reaches the end of its journey with one person, it can be resold, reused by someone else, and continue its life cycle. The idea is to keep the loop going.

Looped

"Today, selling second-hand clothes in Israel is often complicated. On one hand, there is Yad2, a very well-known platform, but in my opinion, its user experience is outdated and not intuitive enough. On the other hand, Facebook Marketplace is effective for connecting private sellers and buyers, but it does not provide real logistics solutions or secure payments. I wanted to create a platform as simple and accessible as Zara or H&M, but entirely dedicated to second-hand fashion," says Sacha.

Facing an economic challenge

For several years, the cost of living in Israel has continued to rise. Second-hand fashion provides an accessible solution, allowing people to purchase high-quality clothing, including designer and luxury brands, at affordable prices.

With Looped, both buyers and sellers benefit. Buyers can find quality items at reduced prices, while sellers can give their unused clothes a second life instead of leaving them forgotten in their closets.

The process is simple: users download the smartphone application, upload an item for sale or purchase a product online, and the item is then delivered to a 24/7 pickup point where customers can collect their package whenever convenient using a personal code.

Looped

A dress originally sold for 200 shekels at Zara, for example, can sometimes be found on Looped for around 30 shekels. Users receive the same product—or a very similar one—with comparable delivery times, but at a fraction of the original price.

"Users receive notifications at every stage of their order: when the package is shipped, when it arrives at the pickup point, and when it is ready for collection. They can follow the entire process directly from their phone in real time," explains Sacha.

Looped offers an innovative feature: users can negotiate prices directly within the application. If a seller lists a pair of shoes for 500 shekels and a buyer believes the item is worth 200 shekels, they can send an offer directly through Looped. The seller can accept, reject, or make a counter-offer.

Customer protection and trust

If a package is damaged during transportation, Looped immediately handles the issue with its logistics partner and initiates the necessary steps to obtain a refund, which is then transferred to the buyer.

Similarly, if a seller intentionally hides a major defect—for example, a large hole in a garment that was not mentioned in the listing—Looped considers this fraudulent behavior. Several solutions can then be offered: the item can either be returned to the seller, or the buyer can keep the product without the seller receiving payment.

"We support users whenever an issue falls under our responsibility. This is something we take very seriously because trust is essential when people buy and sell from one another," says Sacha.

Partnerships with second-hand shops

Rather than competing with existing second-hand stores, Looped sees them as valuable partners. Several second-hand shops in Haifa and Tel Aviv have already embraced Sacha’s concept.

"These businesses can become 'verified boutiques' on Looped. They display a sticker confirming their partnership with the platform and can directly upload their products to the application. This allows us to quickly expand our catalog with thousands of new items. For the boutiques, it creates a new digital storefront that gives them visibility far beyond their usual local customer base," explains Sacha.

Looped attracts a diverse audience: French speakers, Russians, Israelis, young people, mothers, and even some men—all united by a desire to change the way fashion is perceived and consumed.

Sacha Ghnassia

"My ultimate goal is to create both social and environmental impact. I want a piece of clothing worn for two years in Tel Aviv to continue its journey for several more years in Jerusalem. It deserves the opportunity to continue its story," Sacha tells Itonnews. Stop throwing away your clothes and put them on Looped. You can easily make money, but more importantly, you allow a garment to have a second life—and honestly, that feels rewarding," he concludes.

With a clear ambition to become Israel’s leading second-hand platform, and potentially expand internationally in the future, Looped represents a new approach to fashion consumption.

In the longer term, the company also plans to expand beyond clothing by introducing other categories of everyday items, such as small electronic accessories, headphones, portable speakers, and more.

Looped is not just an app—it is a movement toward a more sustainable, accessible, and circular future for fashion in Israel.

Website : https://looped.re/

Caroline Haïat