The Israeli start-up BlueCircle.ai, founded by Ilai Englard and Dr. Ishai Oren six years ago is transforming agriculture through its vertical supply chain AI platform, which provides producers with insights and predictability about nature and the market. Easy to use, fast, and intuitive, this high-quality platform integrates existing data sources (ERP, CRM) with external data, such as market trends and weather conditions, thus optimizing every stage of production, from cultivation to commercialization.
"BlueCircle.ai was founded by experts in Big Data and AI who envisioned the transformation of global food systems and developed a platform to manage the agricultural supply chain. The platform primarily focuses on wine, beverages, fruits, vegetables, and fresh produce. It’s a true AI platform, highly reliable and scalable," said Avi Koren, the CEO of BlueCircle.ai for the past year and a half.
BlueCircle.ai significantly improves product quality, operational efficiency, and profitability with foresight. By focusing on high-quality specialty crops such as grapes, berries, avocados, and citrus, the platform is specifically designed for producers and sellers who need real-time information.
A Next-Generation Platform
BlueCircle.ai has developed the first cloud-based AI platform to optimize every aspect of growth, harvesting, and post-harvest operations. Continuous improvements are deployed for all users, including simulation tools, alerts on climate risks, and the adoption of regenerative agricultural practices.
The platform offers major benefits, such as predicting optimal harvest windows to meet market demand with superior quality products at unbeatable prices. It maximizes yield and profit by collecting information at the right moment based on a combination of historical and real-time data.
Extreme weather phenomena, crop diseases, and operational stress contribute to an annual loss of yield and profit of up to 30% in the wine industry, with one in four vineyards reporting reduced income due to these issues. The platform helps producers minimize losses and improve both quality and sustainability.
"We are committed to adopting an open and fair approach, making data accessible to all winemakers. Our platform relies on collaborations with wine brands, consortiums, and leading universities to identify risks and inefficiencies, and take action accordingly across the entire industry," said Avi Koren.
"In addition to providing enough time to act and protect the overall quality and profitability of the product, the BlueCircle risk alert module integrates users into a community of producers to share knowledge and best practices," he continued.
Wine is one of the most sought-after agricultural products in the world. However, producers face many challenges to ensure the product is ready for consumers: winemakers must balance financing, storage, labor, and blending. At the same time, wine producers need the technological infrastructure that supports next-generation innovation while mitigating and adapting to new levels of global climate change and economic risk.
A System Adapted to several regions
For seed producers, the process can be difficult and long, as they must anticipate what will be planted and in which geographic area. In countries like Brazil, which experiences two harvest seasons a year, this complexity is further exacerbated. This is why BlueCircle has adapted its platform to different regions around the world to assist a significant number of farmers.
"Our system adapts to all regions of the world. We currently have vineyards in Italy, Chile, Israel, Australia, and the United States. We also wish to enter the French market and expand to as many countries as possible. At first, our clients were skeptical because they were used to traditional methods, but once they tried the platform, they couldn’t do without it. Our future goals are to extend our program to other products," concluded Avi Koren.
Caroline Haïat
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